• Standard 8:  Promotion

    Knowledge

    Targets

     

    “What I need to know!”

    I know the definition of the following terms:

    *      Product promotion

    *   Institutional promotion

    *      Sales promotion

    *   Trade promotion

    *      Consumer promotion

     

    o          Displays

     

    o          Premiums

     

    o          Rebates

     

    o          Samples

     

    o          Sweepstakes and contests

     

    o          Customer loyalty marketing

     

    o          Point-of-purchase promotion

     

    o          Special promotions

     

    Reasoning

    Targets

     

    “What I can do with what I know.”

    *      Plan special events

    *      Prepare store/department for special event

    *       Plan promotional strategies

    *      Measure success of promotional efforts

    Skills

    Targets

     

    “What I can demonstrate.”

    *       

    Product

    Targets

     

    “What I can make to show my learning.”

    *      I can prove adherence to the performance indicators within the financial analysis through documentation of work in the SBE. 

    Common Core Standards

    ENGLISH:  RESEARCH TO BUILD AND PRESENT KNOWLEDGE

    *      Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.

    *      Conduct short as well as more sustained research projects based on focused questions demonstrating understanding of the subject under investigation

    *      Gather relevant information from multiple print and digital sources, access the credibility and accuracy of each source, and integrate the information while avoiding plagiarism.

    *      Draw evidence from literary or informational texts to support analysis, reflection, and research.

    Vocabulary Acquisition and Use

    *      Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.

    *      Demonstrate understanding of figurative language, work relationships, and nuances in word meanings.

    *      Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.