• Standard 4:  Market Planning

    Knowledge

    Targets

     

    “What I need to know!”

    I know the definition of the following terms:

    *      Segmentation

    *   Mass Marketing

    *      Demographics

    *   Geographics

    *      Psychographics

    *   Behavioral characteristics

    Reasoning

    Targets

     

    “What I can do with what I know.”

    *      Profile target customer

    *      Determine market needs

    *      Determine customer demand for merchandise

    Skills

    Targets

     

    “What I can demonstrate.”

    *      Determine market needs

    *      Describe the market research you conduct to determine what products to carry in your store

    *      Determine customer demand for merchandise

    *      Track sales to determine demand for certain products

    Product

    Targets

     

    “What I can make to show my learning.”

    *      I can prove adherence to the standards and performance indicators within the market planning unit through documentation of work in the SBE. 

    *      Profile target customer

    *      Create a customer profile (describe your average customer in terms of demographic, average amount spent, other examples).

    Common Core Standards

    ENGLISH:  RESEARCH TO BUILD AND PRESENT KNOWLEDGE

    *      Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.

    *      Conduct short as well as more sustained research projects based on focused questions demonstrating understanding of the subject under investigation

    *      Gather relevant information from multiple print and digital sources, access the credibility and accuracy of each source, and integrate the information while avoiding plagiarism.

    *      Draw evidence from literary or informational texts to support analysis, reflection, and research.

    COLLEGE AND CAREER READINESS ANCHOR STANDARDS FOR SPEAKING AND LISTENING: 

    Comprehension and Collaboration

    *      Prepare for and participate effectively in a range of conversations and collaborations with diverse partners, building on others’ ideas and expressing their own clearly and persuasively.

    *      Integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally

    Presentation of Knowledge and Ideas

    *      Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development and style are appropriate to task, purpose, and audience.

    *      Make strategic use of digital media and visual displays of data to express information and enhance understanding of presentations..

    *      Adapt speech to a variety of contexts and communicative tasks, demonstrating command of formal English when indicated or appropriate.

    COLLEGE AND CAREER READINESS ANCHOR STANDARDS FOR LANGUAGE:

    Conventions of Standard English

    *      Demonstrate command of the conventions of standard English grammar and usage when writing or speaking.

    *      Demonstrate command of the conventions of standard English capitalization, punctuation, and spelling when writing.

    Vocabulary Acquisition and Use

    *      Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.

    *      Demonstrate understanding of figurative language, work relationships, and nuances in word meanings.

    *      Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.