• Standard 3:  Marketing-Information Management

    Knowledge

    Targets

     

    “What I need to know!”

    I know the definition of the following terms:

    *      Market Research

    *   Marketing Research

    *      Quantitative Research

    *   Qualitative Research

    *      Problem Definition

    *   Secondary Data

    *      Primary Data

    *   Survey

    *      Interview

    *   Observation

    *      Experiment

    *   Sample

    *      Population

     

    Reasoning

    Targets

     

    “What I can do with what I know.”

    *      Determine price sensitivity

    *      Provide an example of how a product’s price affects its turnover

    Skills

    Targets

     

    “What I can demonstrate.”

    *      Scan marketplace to determine factors that could influence merchandising decisions

    *      Analyze competitors’ offerings.

    *      How do you circumvent the issue of competitors offering identical or similar products to those offered in your SBE?

    Product

    Targets

     

    “What I can make to show my learning.”

    *    I can prove adherence to the standards and performance indicators within the marketing-information unit through documentation of work in the SBE. 

    *    Assess trading area

    *    Scan Marketplace to identify factors that could influence merchandising decisions

    *    What social/cultural/economic trends are you experiencing in the marketplace, and how have these trends affected your merchandise mix?

    Common Core Standards

    ENGLISH:  RESEARCH TO BUILD AND PRESENT KNOWLEDGE

    *      Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.

    *      Conduct short as well as more sustained research projects based on focused questions demonstrating understanding of the subject under investigation

    *      Gather relevant information from multiple print and digital sources, access the credibility and accuracy of each source, and integrate the information while avoiding plagiarism.

    *      Demonstrate command of the conventions of standard English capitalization, punctuation, and spelling when writing.

    Vocabulary Acquisition and Use

    *      Determine or clarify the meaning of unknown and multiple-meaning words and phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized reference materials, as appropriate.

    *      Demonstrate understanding of figurative language, work relationships, and nuances in word meanings.

    *      Acquire and use accurately a range of general academic and domain-specific words and phrases sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.